Blog

June 23rd, 2015

164_browsers_AIf you’re like most internet users, you probably use Google Chrome, Firefox or Opera as your web browser of choice. But later this year, there will be a new player in the game. It’s called Edge, and Microsoft’s technologically advanced wonder child may just be the browser of choice for the next generation.

With Windows 10 launching later this year, Microsoft has a new browser packaged with it. Formerly known as Project Spartan, you can test out a beta version of this browser as part of the Windows Insider Program. But if you’re not ready to jump on the bandwagon and try it just yet, here are three reasons why the world is getting excited about Edge.

1. Speedy browsing

A major reason Internet Explorer made surfing the web as slow as a tortoise was the support of legacy technologies such as ActiveX, Browser Helper Objects and others. Now, without the excess baggage, Edge is operating at a speed eons better than its predecessor. What may come as even more of a surprise is the fact that in recent tests it also outperformed both Chrome and Firefox in terms of speed.

2. Features, features, and more features

There are tons of cool features Edge offers that are sure to get anyone excited. From the Reading View function that allows you to view content without any ads, to the Annotation feature that enables you to write notes on a web page and share them with friends or colleagues, Microsoft appears to be set on pushing boundaries and wow-ing users with their focus on the future of internet browsing.

3. There will be extensions

If you love the extensions that Google and Firefox have on offer, you can let out a long sigh of relief. Microsoft Edge will have extension capabilities as well. And even better, you can “steal” extensions from Chrome and Firefox and use them on Edge too. Bear in mind, however, that extensions will not be available right away.

Is Edge the real deal?

While it may have felt like the creators of Internet Explorer were spending more time napping than updating their browser for the 21st century, this appears not to be the case with Edge. In a recent post on the Windows blog, the Microsoft Edge team wrote that “improving performance is a never ending theme” when referring to Windows 10. It seems Microsoft is now committed to staying current, which didn’t really feel true with Internet Explorer.

Want to learn more about Microsoft Edge and other browsers? Curious to discover the best browser for your business? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Browsers
June 8th, 2015

SocialMedia_Jun8_AWith social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2015

164_A_ProdTechnologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity. What can you do to help them out? Here are some ideas you can provide your staff (or take advantage of yourself) to develop the proper habits for successful remote working.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 1st, 2015

BusinessContinuity_June1_ACompanies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing. That’s why you should turn to cloud hosting for a more simple data backup and recovery process. Here’s why you’ll want to utilize cloud computing in your business continuity plan.

Better uptime

Backing up to an internal drive or an external hard drive won’t completely secure data. If someone steals your computer, you lose the hard drive and the backup. Natural disasters or man-made errors will also likely destroy your backups. Your company could face expensive downtime if your backups are lost or damaged. With cloud-hosted backup, however, things are different. The entire purpose of a cloud backup is to make sure your data is available when you need it. Top cloud service providers will offer redundancy, which means they will make a backup of your backups. This increases uptime and ensures optimum levels of data availability.

Fast resource provisioning

When backups are being implemented, spikes in user activity or cloud environment accessibility can rise rapidly and slow down a website or other running systems. This is where a cloud hosting provider comes in. By closely monitoring user activities, providers can see spikes either before or as they are happening. The provider will provision more resources and virtual machines to manage the influx of users. This type of flexibility is particularly useful for when data backups are in process.

Backup frequency

Most companies work on files and update information throughout the day, so it’s important to have a real-time backup plan ready in case an unexpected disaster occurs. When you backup data to the cloud, you will no longer have to worry about managing the frequency of your backups. Most cloud-hosted providers offer hourly, daily, monthly, or other fixed backup frequencies, while others let you set your own backup schedule. Some of the services offered by these providers will back up files as you make changes, so you’ll know that the very latest version of files and data are always backed up.

Distributed infrastructure

Cloud-hosted backup literally means the delivery of data backup to users all over the world. Selecting the right type of cloud hosting partner is equally as important as having a cloud backup plan in the first place. If international users are trying to access database or download applications through your business website, latency will become a factor - the closer the user is to the data, the faster they’ll be able to access information. A suitable cloud hosting partner will be able to provide backup servers at the location that best suits your company’s business continuity needs. Distributed infrastructure is beneficial if you’re looking to support a large number of worldwide users.

Businesses everywhere are utilizing cloud backup solutions - don’t be the one left behind. If you’re looking for a managed cloud backup service to protect your business data, give us a call today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 26th, 2015

BusinessContinuity_May26_AEvery business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business — their employees? With that in mind, let’s take a look at the five deadly business continuity mistakes to avoid at all costs.

Mistake #1: Assuming your employees will be there to support you

Companies that survive unexpected incidents are the ones that thought about their employees’ needs. It is important that your management team are aware of the business continuity plan’s SWOT analysis, which examines the strengths, weaknesses, opportunities and threats you face in a disaster. Review and obtain formal management sign-off on the SWOT analysis and have your management team make decisions in advance about actions that require expenditure.

Review decisions on paying all employees during a period of business interruption for a minimum period of time. Communicate your strategy and message to your employees to let them know that you will be there to support them and their families in the event of a crisis. This way, your employees will have peace of mind knowing you and the company are there for them, and in turn they will be there to support you.

Mistake #2: Using only words, not actions

Once you have your business continuity plan documented and your SWOT signed off, you need to think about the small stuff to ensure your plan is executable. This includes logistical considerations like food, travel and living requirements, medical aid and monetary support.

Walk the walk and ensure your medical providers have made arrangements in advance. Have an Employee Assistance Program (EAP) in place to make sure your employees have access to people who can give them support in the event of an incident. Staff will remember if you provided them with care and support, and will remember even more clearly if you didn’t.

Mistake #3: Not showing your employees how the plan will work

While many business owners worry about downtime, they overlook the fact that explaining the plan and its execution to employees is critical to minimizing lost productivity.

As part of your maintenance program, include your employees as well as your security, medical and EAP team in the testing process. Execute a live test where various providers can demonstrate their capability to support your employees. This way, your employees will know that you care and can have faith you will be able to support them when the tables have turned.

Mistake #4: Not dealing with your employees first

When an incident occurs, the first assessment most businesses make is to determine the impact it has on the company. But how do you execute that process without people? When disaster strikes, your employees will naturally want to be taking care of their families, not your business.

Ensure your crisis management team addresses the people issues first. Where are they? What do I need to do for them? Are there any special employee needs I must address? After having accomplished this, you gain the ability to show your people that you’re in control and that you truly care.

Mistake #5: Reacting rather than communicating

In the event of a disaster, the most important thing to get right is communication. It is imperative that your employees know you can provide them with the most up-to-date information.

Set up a toll-free hotline so your employees can call in for regular updates, or create an open forum where your employees can tell you what you could have done better and what failed. With that, you provide consistent messaging and you can eliminate second-hand information and employee guesswork, while gaining insight into what could have been improved.

If your business continuity plan takes into account that your employees are your biggest assets, you’ll have peace of mind knowing the core of your organization is still standing strong even if the worst should happen.

Looking to learn more about business continuity and how it can help your business? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

May 25th, 2015

SocialMedia_May25_AMuch of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on - and, when implemented properly, could give you a high return on investment in the long run. So how are you to leverage the power of Twitter to improve your business’s bottom line? We have compiled a list of top Twitter tips to get you started.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you only tweet only once a week, or worse still once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant or useful information, content your followers will read, retweet, and favorite. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant hashtags and trending topics. This way you’ll always have something new to share with your followers. Add trending hashtags to your tweets, in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. You should try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to receive more views, clicks, and shares than plain-text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits - you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great method to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. And when you see someone tweet about their needs for a specific service you can provide, jump in to the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it, since they are another customer base who want to receive messages from you - that’s why they signed up in the first place.

If you want to implement Twitter to your business’s social media marketing campaigns, get in touch with us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 20th, 2015

164_Prod_AWith social media distractions, difficult-to-monitor remote employees, and increasing numbers of staff working on personal tasks at the office, achieving maximum team productivity can seem virtually impossible. So what can the business owner do? Here are a few tips that are sure to have your staff more focused and producing results.

Set clear goals

In order for your employees to produce results and reach their productivity potential, they need to know what is expected of them. At some organizations, it may be perfectly acceptable to spend one hour surfing the Internet everyday and seven hours working; or it may be considered normal to count a lunch break towards the eight hours worked. The truth is that more and more employees are bouncing between jobs from company to company, and each organization has a different set of standards and expectations. If it’s not communicated to your employees what yours are, you can be certain that they’ll make up their own.

Additionally, your employees need to know what results you expect them to produce. Maybe that means they need to sell a certain volume of products each month, or maybe it means they need to consistently score a four-star customer satisfaction rating. Whatever it is, your employees need to be aware of your expectations and have some sort of goal to shoot for. This gives you a way to see the results each employee is producing. Then you can try to find a solution to increase the productivity of your lower performing staff.

Be personable with your employees

Have you ever had a boss that rarely interacted with employees and that everyone feared? Maybe he stayed locked away in his office most days or ignored staff members as he quickly strode through the office never cracking a smile. Do you think employees want to produce results for a boss like this? They might, but it may be out of fear of losing their job rather than genuinely wanting to help that boss and the company at large.

Interact with your employees. And not only about work. Ask them how their weekend was. Find common interests to talk about. Take the time to get to know them. It’s easy for employees to not produce results or care about their job if the business owner is unapproachable and distant. On the contrary, if the owner is personable and friendly with staff, it is harder for an employee to slack off and not commit to the company’s growth. It’s natural for employees to work harder for a person they know, rather than one who’s “all business” and persistently unavailable.

Listen to your employees’ feedback

To go along with being personable, take the time to gather and listen to your employees’ feedback. If you show that you value their opinions, they’ll feel part of the team and organization. When this happens, they’ll be more committed to your goals and will want to see the company succeed as much as you do.

Of course that doesn’t mean you need to take every bit of employee feedback and run with it - it simply means keeping an open mind. Your team will respect you more and work harder for you as a result.

Provide reliable equipment

This is a no brainer. But if an employee doesn’t have the reliable equipment and tools to complete their job, their productivity levels will plummet. A broken computer, crashed server or faulty Internet connection will have your staff twiddling their thumbs and playing with their phones in no time. If it’s your technology that’s the culprit in this situation, Managed Services represent an exceptional solution to prevent your IT from ever breaking down in the first place. What does that mean for your staff? Less downtime, more productivity and more results.

Interested in discovering more ways to boost employee productivity? Want to learn how Managed Services can ensure the reliability of your IT and prevent downtime? Contact us.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 15th, 2015

MobileGeneral_May15_AWe all know mobile is big - and still growing. Any business serious about leveraging the internet in its marketing efforts - whether that be through social media or otherwise - needs to be putting serious effort into the mobile compatibility of its campaigns. But new data released by Twitter emphasises the point further, and highlights the importance of using video in your mobile marketing too. Here’s what you need to know about this growing area of online customer engagement.

The Twitter report shows that globally, 90 percent of videos watched on Twitter are now being seen through a mobile device - whether that’s a smartphone or tablet - rather than on a desktop or laptop. Of all Twitter users, 82 percent use the social network - which until relatively recently has been primarily text-based - to watch video content.

Also evidenced in the report is the different use that is served by video on Twitter as opposed to that on other platforms, like YouTube. The report drives home the fact that Twitter represents a means for users to discover new video content, even if they weren’t necessarily looking for it. 70 percent of those surveyed said they primarily watch videos that they have discovered on the platform, whereas the majority - 63 percent - of those actively looking for particular videos use YouTube, rather than Twitter, to do so. In Twitter’s own words, consumers go to Twitter to discover content they don’t already know about rather than searching for something specific.

This is good news for advertisers - showing the value that can be driven for brands using videos that Twitter users discover while interacting on the platform in other ways. So too is the fact that video content directly embedded into tweets, rather than hosted on third-party players like Youtube, generates higher engagement - 2.5 times as many replies, 2.8 times as many retweets, and 1.9 times as many favorites. This is likely because of the lesser effort required to watch and interact with native video, as opposed to third-party content which typically involves additional clicks before being able to view it.

The report says two main things to advertisers. Firstly, sharing video content needs to be an increasingly essential part of your social media strategy - and will bring particular value in helping you to connect with the growing proportion of users who access sites like Twitter through mobile devices. Additionally, the research highlights the success stories that businesses are seeing using Twitter advertising methods like Promoted Video - so now could be the time to consider whether sponsored tweets are a good fit for your organization.

To learn more about harnessing mobile devices and social media to boost your business, give us a call - or drop us a tweet!

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_AIt has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising. While the move is unlikely to prove popular with ordinary users, it marks an interesting development for social media observers and presents new marketing opportunities to businesses. Here’s what you need to know.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 7th, 2015

164_HW_AGoogle’s new Chromebook, the Pixel, is finally here. Those who’ve been patiently awaiting its arrival, or are curious about giving it a try, might be wondering about the pros and cons of this new laptop. We’ve taken the time to break it down for you and list the important features you need to know about when considering whipping out that credit card.

Pros

Slim and lightweight - who doesn’t love a sleek, compact new computer that’s easy to pack up and take with you on the go? The Pixel weighs in at 3.3 pounds and is only 0.6 inches thick. If portability is something you’re looking for in a laptop, then the Pixel is certainly an attractive option.

High-resolution touch screen - want a hi-res screen that’s more advanced than Apple’s latest offering? The Pixel doesn’t disappoint and surpasses the latest MacBook with a high-resolution touchscreen that is 13 inches, 239-pixel-per-inch.

Battery life - For people on the go, battery life is one of the main considerations when choosing a laptop. And in this respect, the Pixel truly delivers. Not only does it promise 12 hours of battery life when fully charged, but it can also charge up to two hours of battery in just 15 minutes.

USB Type C ports - still scratching your head wondering how the Pixel’s battery is able to charge so quickly? The USB Type C ports are what gives it this ability. Additionally, these ports speed up data transfers.

Cons

Price Tag - for a computer that relies heavily on a working internet connection, many users may question the $999 price tag. With previous versions of the Chromebook costing less than $200, it might be hard to justify purchasing the new version when it still has relatively limited capabilities.

Lack of storage space - when it comes to storage space, the Pixel only offers 32 and 64GB options. To help users swallow this deficiency more easily, the company is offering a free terabyte of storage on Google drive for three years. For those who want to create and edit documents on Google Docs, this is a near perfect solution. But for those who would like to actually edit and create documents on the Pixel itself, their options are limited. Downloading the familiar Microsoft Word, as well as other other apps and software, is not possible.

There’s little doubt that the Pixel’s new features, design and capabilities are impressive. But at the end of the day, it’s still a Chromebook - meaning it will be as heavily reliant on the internet as its predecessors are. And you have to ask yourself, is a Chromebook - regardless of features - really worth $1,000? Ask yourself what you'd really be using it for, how often you work offline and whether you're getting good value when compared with other laptops on the market.

Have more questions about the Pixel or other new hardware on the market? Give us a call and talk with one of our qualified hardware consultants.

Published with permission from TechAdvisory.org. Source.

Topic Hardware